Exhibitions in B2B remain one of the key marketing tools that can increase brand awareness, attract new customers and partners. On average, companies invest about 40% of their ad budget in exhibitions. However, huge booth doesn’t guarantee success.
Key objectives:
- Organize company’s participation in the exhibition
- Increase effectiveness of participation
- Attract customers to the booth
- Increase customers’ loyalty
- Find souvenirs for the company’s clients
- Announce the company’s participation in industry Media
What was done:
- Concept of the company’s participation
- Negotiations with exhibition organizers
- Booth construction
- Media invitation
- Customers invitation
- Press events organization
- Photo shooting
Results:
- 15 publications in Media
