ESAB is a world leader in the production of welding and cutting equipment and consumables. The company is represented in almost every country, sales and support is established in 80 countries and there are 26 manufacturing plants across four continents. Communication support for ESAB is an important part of marketing strategy that aims to promote the company in Russia.
Key objectives:
- Develop a local communication plan and adapt the global one
- Optimize ad budget
- Adapt global newsbreaks and generate local ones
- Design loyal media pool
- Communication support during company’s events
- Reporting
What was done:
- Regular publications in Media
- Press-tour organization
- Communication support during the key exhibition Weldex 2019
- Regular monitoring of the market
Results:
- From 30 to 50 publications in industrial media per month
