Key objectives:
- Organization of a press tour for the industrial press
- Presentation of ESAB as the largest welding company in Russia
- Introducing the capabilities of the ESAB’s Technology Center to automotive and welding media
- Presentation the company’s key speakers
What was done:
- Announcement of the event
- Inviting media
- Working with the media during the event
- Moderation of the press-conference
- Distribution of the closing press package to accredited media
- Interviewing of clients and key speakers of the company
- Preparation of interviews and articles
- Media monitoring & Report
Results:
- The event was attended by 21 journalists from 18 leading publications
- Published more than 25 materials in the media: 5 Колесо, Основные средства, АБС-Авто, 3 Рим, Спецтехника и нефтегазовое оборудование
