The Wilo Group is one of the world’s leading premium providers of pumps and pump systems for the building services, water management and industrial sectors. Its department “WILO RUS” entered russian market in 1997 and today has 30 branches across the country, 12 regional warehouses, more than 130 authorized service partners, as well as its own large plant for the production of pumping equipment. The main objective of communication support was to tell the market about the company’s achievements in Russia, key products, opportunities and solutions.
Key objectives:
- Develop a local communication plan and adapt the global one
- Optimize ad budget
- Adapt global newsbreaks and generate local ones
- Introduce company’s main novelties to the market
- Design loyal media pool
- Communication support during company’s events
- Reporting
What was done:
- Audit of industrial Media
- Regular publications in loyal Media
- Communication support during the key events
- Regular monitoring of the market
Results:
- From 40 to 70 publications per month
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