Key objectives:
- Media coverage of opening of the WILO plant in Kazakhstan
- Introduce target audience with the advantages of a new production site
What was done:
- Audit of industrial Media in Kazakhstan
- Announcement
- Media inviting
- Distribution of the closing press package
- Interviewing of clients and key speakers of the company
- Preparation of interviews and articles
- Follow Up
Results:
- More than 70 Media publications
- Two key Kazakh socio-political media attended the opening of the plant
- Free publications in business media: Forbes Kazakhstan
