The original format.
Direct dialogue between the management of Sandvik Coromant, partners, customers and journalists.
Issues:
- To present the results of 2020 to the press pool of Sandvik Coromant;
- Presentation to the clients, partners and journalists the new strategy and positioning of Sandvik Coromant;
- Presentation to the clients, partners and journalists the new management staff and speakers of the company;
- Expand the press pool and reach new target audience.
What was done:
- Cross-industrial program of event with a wide range of topics has been developed;
- Leading industry media, including media from related industries are invited;
- Media coordination within event;
- Moderation of the event;
- The press package preparation and distribution of the final press release.
Results:
- 10 journalists at the event, including an industry Youtube channel;
- More than 20 publications in the media: Strategiya magazine, Novosti Avtobiznesa, Osnovnie Sredstva, Promyshlennye regiony Rossii.
