An industrial exhibition in the B2B is an effective platform for establishing contacts and exchanging experience, as well as one of the key marketing tools that increases brand awareness and customer loyalty. On average, 40% of marketing budgets are allocated for participation in exhibitions.
For the Japanese manufacturer of construction and mining equipment Komatsu, the exhibition “Mining World” is one of the key events, so it is especially important to hold it at the highest level.
Key objectives:
- Booth design and construction
What was done:
- Individual booth design
- Booth construction in accordance with all customer and exhibition area requirements
